Danish artist and designer Per Arnoldi took on the design for 1994. Like a visual haiku, his poster is a mini masterpiece of pared back design that still stimulates the imagination. While it clearly represents the Festival’s iconic combination of jazz on the shores of the lake, the saxophone emerging from the water also resembles the neck of a swan curious to find out what is happening on land. Was this “swan song” a reference by the Dane to the financial difficulties encountered by Montreux Jazz during this period? History tells us that the Festival pulled itself out of its mess: the show must go on. Although best known for his posters for cultural institutions such as the Guggenheim and MoMA in New York, Per Arnoldi has also collaborated with English architect Norman Foster on the rebuilt Reichstag in Berlin, and the National Police Memorial in London.